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Bottle Branding

Bottle Branding

Nestled in the lush green landscapes of Kamuli, Uganda, lies ZENA, a non-government organization dedicated to empowering communities through sustainable practices. In Jan 2023, ZENA embarked on a mission to tackle plastic pollution and promote environmental consciousness, entrusting BrandAds with the task of branding a reusable water bottle that would become a symbol of change. This wasn’t just a branding project; it was a call to action, a ripple effect intended to spread far beyond the Kamuli shores.

Project Description:

  • Purpose-driven design: Our mission was to design a water bottle that wasn’t just aesthetically pleasing but also embodied ZENA’s values of sustainability and community empowerment.
  • Combating plastic pollution: We opted for durable, BPA-free stainless steel, a stark contrast to the disposable plastic plaguing the environment.
  • Empowering local artisans: The bottles were adorned with vibrant hand-painted designs created by Kamuli’s talented artisans, injecting cultural flair and supporting local livelihoods.
  • Branding for a cause: A bold yet approachable logo emblazoned the bottle, featuring a stylized droplet and the tagline “Hydrate with Purpose,” reminding users of the environmental impact of their choice.

Beyond Functionality, a Movement:

  • Community outreach: ZENA, alongside BrandAds, organized workshops and awareness campaigns, educating communities about the benefits of reusable water bottles and responsible waste management.
  • Partnership with local businesses: ZENA collaborated with local shops and restaurants to incentivize the use of the branded bottles, fostering a supportive ecosystem for sustainable practices.
  • Social media engagement: A dedicated social media campaign showcased the stories behind the bottles, the artisans who crafted them, and the positive impact on the environment, igniting a nationwide conversation about sustainability.

Resulting Impact:

The ZENA water bottle project wasn’t just a branding success; it was a catalyst for change. Reusable water bottles became a familiar sight in Kamuli, a symbol of environmental consciousness and community pride. Plastic waste visibly decreased, local artisans enjoyed increased income and recognition, and the ripple effect of awareness spread far beyond the initial project.

BrandAds: Your Partner in Purposeful Branding:

The ZENA water bottle project showcased BrandAds’ ability to go beyond aesthetics and design with a cause. We believe in the power of brands to not only serve a purpose but also inspire positive change. If you’re looking to integrate purpose into your brand DNA, and create a story that resonates not just with customers but with the planet, BrandAds is ready to be your partner in crafting a movement that endures.

  • 00.
    Client

    ZENA

  • 01.
    Category

    Bottle Branding

  • 02.
    Price Value

    $2000

  • 03.
    Project Date

    Jan 2023

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